Nike’s latest installment of the Unlimited Campaign profiles an 86-year-old nun Sister Madonna Buder, who has competed in more than 40 Ironman races.
Zespri goes off-shore to promote its fruit as sweet
Zespri has used a Singapore agency to push the message that green kiwifruits are good to eat. Launched this week, the ‘Sweeter Than You Think’ campaign spans several Asia Pacific markets, including China, Korea, Thailand, Vietnam, Indonesia and Singapore. Its aim is to change the perception that green kiwis (fruit) is sour.
Kiwis get behind Missing Type blood drive
This week sees the launch of a campaign to get more Kiwis donating blood. With strategic support from Network Communication and Young & Shand, the aim of the global Missing Type campaign is to get thousands of New Zealanders to register as blood donors.
Pokemon Go craze is good for business
Kiwi business are being urged to hitch their marketing wagon to Pokemon Go. Writing a blog for the Marketing Association, Karine Tan says it’s a case of keep up or get left behind.
Arrivals & Departures: Georgina Maguire adds to Anthem’s tourism credentials
Georgina Maguire has been appointed account manager at Auckland-based communications and digital agency, Anthem.
DDB gets ecostore’s advertising business
DDB New Zealand has welcomed environmentally-friendly Kiwi manufacturer ecostore to its stable. The incumbent agency was Special Group. DDB New Zealand CEO Justin Mowday says there was no formal pitch for the business and his DDB team is thrilled to be working with ecostore, and eager to roll out some great work.
Singapore outfit ‘merges’ with Grey Lynn shop
The Marketing Group PLC Singapore has completed its merger with Grey Lynn-based Rainmakers NZ, swapping 100% of its ownership for shares in TMG – effectively a takeover by the Asian company.
Ogilvy makes arresting claims
Ogilvy NZ claims its new NZ Police recruitment campaign “has captured the hearts and minds of millions of viewers around the world”.
Magazine Awards finalists announced
The Magazine Publishers Association has unveiled 116 finalists for its 2016 New Zealand Magazine Awards.
ASB Auckland Marathon hooks John West as new sponsor
Leading seafood brand John West New Zealand has joined as a sponsor of the ASB Auckland Marathon. John West will be the naming rights sponsor of the John West 12k Traverse – part of a group of races being held in Auckland this October.
