Sky by the numbers

EditorNews Make a Comment

From Tuesday 1 September 1, Sky will be making some changes to the entertainment and factual channels numbering. The move comes as part of the growth of Sky’s offering and allows room for further channels to be added across its portfolio, including the recently announced TLC and Discovery Turbo.

Candy for the eyes … and ears

EditorTVCs, News Make a Comment

The dancing jaffas in the chocolate fusion cookup in DDB’s new TVC for Cadbury are eye-catching enough to cut through the TV clutter. But what gives this commercial a real edge are the perfect match of the visuals with the smooth, breezy, melodic soundtrack emanating from Wellington progressive indie rock band the Phoenix Foundation.

Big dip in traffic to unoptimised mobile sites

EditorNews Make a Comment

Fears of a so-called ‘mobilegeddon’ following Google’s change to its search algorithm in April appear unfounded but those sites that remain unoptimised for mobile have seen a definite loss of traffic according to a new report, published by US-based global ad site Warc.