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MPA takes the spreadsheet pain out of magazine planning
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Magazines lead the way in inaugural 2026 Quality of Attention Index
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Sports Entertainment Group’s NZ$130 million MediaWorks deal creates trans-Tasman media heavyweight
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AUCKLAND, Today: There are worse ways to spend a November weekend than building your own chocolate advent calendar. Whittaker’s is bringing a festive workshop to Britomart, with a good cause tucked inside.... Read More
AUCKLAND, Today: Some things never go out of fashion, and after 60 years of telling stories from rural New Zealand, Country Calendar is getting the recognition it thoroughly deserves with the 2026... Read More
DDB has just launched McDonald’s new brand campaign for 2017, using insights from recent consumer brand research. “It takes a fresh approach on an experience we can all relate to,” says DDB... Read More
GumGum, a leading Sydney-based computer vision platform for marketers and the original inventor of In-Image advertising, has announced that it is launching its visual web advertising platform in New Zealand. Read More
Last night the winners of the 2016 NZ Direct Marketing Awards were unveiled in The Great Room at The Langham. Close to 600 guests celebrated the campaigns that epitomised the Natural-Born Communicators.... Read More
FCB delivered the creative and media strategy for a Pak’n Save campaign that celebrates the “low-cost union of delicious turf and surf in the tasty state of meatrimony. Read More
Leading Australasian marketing content company, WPP AUNZ Limited delivered an A$141.6 million NZ$150m) profit in the year to 31 December 2016. Read More
Last night – over beers, rosé and an espresso martini – the Golden Dawn in Ponsonby Road hosted a 40-strong contingent of Kiwi agency & business people travelling to Austin Texas for... Read More
The CAANZ PR/Social Media/Experiential Committee has published part two of its series on future trends, in which prominent comms professionals try to give insights into what 2017 holds for the industry. Read More
OMD New Zealand made a significant contribution to the global tally that took OmnicomMedia Group agency OMD Worldwide to be named the world's most creative media agency network by the Gunn Report... Read More
In a New Zealand first, from today the country’s two largest beer producers will add nutrition information panels to the back of bottles, cans and packaging, helping consumers to be more informed... Read More
A team of top Australasian mobile advertising specialists has been signed to speak at the 2nd annual Modern Marketing Summit forum in Auckland on Thursday 6 April 6, from 8am-7pm. The venue... Read More
