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MPA takes the spreadsheet pain out of magazine planning
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Magazines lead the way in inaugural 2026 Quality of Attention Index
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Sports Entertainment Group’s NZ$130 million MediaWorks deal creates trans-Tasman media heavyweight
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AUCKLAND, Today: Coca-Cola has made its call after a global media review, keeping WPP Open X across most markets while handing North America to Omnicom. For WPP, that includes retaining the business... Read More
AUCKLAND, Today: Vogel’s might be one of New Zealand’s best-known loaves, but McCann New Zealand is taking a fairly bold position on the pantry staple. It’s not bread. It’s toast. Technically, yes,... Read More
Global marketing software provider Marketo has been selected by Retail Food Group (RFG) as a central part of the digital transformation of the Australia-based multi-brand giant which has over 2400 stores internationally... Read More
Shopper marketing agency Energi today moves from the Ground Floor of the TBWA building – the old Public Trust Building in Mayoral Drive – to new premises at Level 1, Tasman Building,... Read More
Air New Zealand, via agency Host, Sydney, has teamed up with multi-platinum Irish artist Ronan Keating and NZ acting star Julian Dennison to record a uniquely Kiwi take on one of the... Read More
The Lego Group is a privately held 68-yearold multibillion-dollar global toy brick company based in Billund, Denmark. In 2015, Lego replaced Ferrari as Brand Finance's world's most powerful brand. Lego last year... Read More
QMS has unveiled one of its most spectacular landmark digital billboards yet – a 14-metre high monster that towers over Auckland’s QE2 Square, New Zealand’s busiest pedestrian precinct. Read More
After a global search, J Walter Thompson New Zealand has hired Justin Barnes as executive creative director. Barnes, who was most recently creative director at SapientNitro in London, will take the creative... Read More
Auckland-based public relations consultancy Wright Communications is celebrating a decade in business by pitting its collective general knowledge against that of its clients and suppliers at a tongue-in-cheek quiz night* next week. Read More
TBWA Auckland, with a little help from Curious director Daniel Max, has launched a new film in support of Asahi Super Dry, the number one beer in Japan. Read More
justONE, with 15 unique campaigns, leads the list of finalists unveiled this morning for the NZDM Awards. Second is Colenso BBDO/Proximity (with nine), FCB and Chemistry Interaction (both with seven), and Young... Read More
Auckland full-service agencies Terabyte and The Creative Shop have “joined forces” under the Terabyte banner, with The Creative Shop moving into the Terabyte offices in York St Parnell. Read More
