DUBAI: Arab women are tech savvy, socially engaged and ready to shake off the stereotypes, according to research released ahead of the Marketing to Women summit in Dubai.
Arrivals & Departures: Colenso bright spark exits, Brandstand taps Orange man
Colenso BBDO creative assistant Aisling Lithgow – the first point of contact at the agency for journos like M+AD – has moved to the UK in search of new opportunities.
Media innovator comes to town
One of the advertising industry’s most innovative and disruptive thinkers is in New Zealand this week to speak at OMD’s industry update event, Tea & Toast, this Thursday (11 February).
adidas – through the female eye
adidas is premiering a new series of films kicking off the brand’s Sport16 initiative, underlining adidas’ leadership and passion for sports. They are available in NZ only via social media.
Colenso unveils powerful Anchor global campaign
Fonterra has introduced a new global creative platform for its biggest brand, Anchor, created by a number of regional BBDO agencies led by Colenso BBDO.
Another deadline looms
The NZ Radio Awards entry close on Monday 22 February 5pm. Late entries close on Friday 26 February (but a late entry fee does apply).
Volkswagen NZ returns from purgatory
After a lengthy suspension of all advertising in the wake of last year’s emissions scandal, VW returned to TV in late January, courtesy of FCB and Simon Mark Brown’s Kontent production company. And its first new spot is a beauty.
The Business wins big pitch
Parnell-based marketing agency The Business has won the Heinz Wattie’s through-the-line account in a pitch.
RNZ leverages the power of its people
Rainger & Rolfe is pleased with the brand positioning campaign they’ve just done for Radio New Zealand (or, as they now call it, RNZ). “It’s a strong campaign that communicates RNZ’s core values – quality of journalism, integrity, independence, excellence and professionalism,” says Ant Rainger.
NZ top 10 ads down on 2014
Nielsen has released its Top 10 Advertisers list for 2015. Retailers dominate the list – and this time around, banks were conspicuous by their absence, partially due to ANZ reducing its ad budget from $45 million to $31 million last year.
