Today (16 November) the UK-based global creative awards organisation D&AD, with the support of Creative Skillset, launches a free online course for professionals who manage brands across the creative industries, examining a fundamental challenge of all marketing and communications: how do you engage your audiences through story?
Cops enlist O&M
New Zealand Police has appointed Ogilvy as its lead agency, with a prime focus on driving police recruitment efforts. Four agencies contested the pitch, but head of brand James Whitaker will not name them.
Billboards reach for the sky
The NZ airport billboard economy is thriving as year-on-year audience numbers for both Auckland and Christchurch continue to rise, according to APN Outdoor.
Arrivals & Departures: Tracta taps Mark Lorrigan & Kimberley Smyth, Tangible promotes John Baker, O&M promotes Katrina Horton
Napier-based Tracta Advertising (“the heartland agency”) has appointed Mark Lorrigan as creative director, and Kimberley Smyth as senior account manager. Lorrigan joined directly from DDB, and has relocated to Hawkes Bay. At DDB he was retail CD.
Axis 2016 entry call
CAANZ has issued the entry call for Axis 2016. A number of changes are on the slate for next year, including fewer categories – achieved by consolidation of older categories, and a number of new ones. Plus a prediction that the 2016 show will reach a wider audience.
Print this out
MDS AdSchool CD Kate Humphries is worried, and she has a question for the agency community: “Did you get your invite to our end-of-year show next Tuesday?”
Resn scoops two global awards
New Zealand interactive design agency Resn has scooped up two international Site of the Month awards, according to a report in Campaign Brief.
Marketo US visitor comes to town
Sanjay Dholakia, the San Francisco-based CMO of marketing software company Marketo, arrived in Auckland today to catch up with the recently established NZ operation, and lend his weight to the local release of a Marketo-Harvard Business Review study. While in town, he took part in a photo session on Tamaki Drive and answered a few questions …
Voters chose DDB’s Pop’s Gift
DDB and Lotto New Zealand are cracking open the good stuff after Fair Go announced last night that Pop’s Gift was voted New Zealand’s Best Ad for 2015.
