Adshel is asking marketers and their agencies to join them in reconsidering audience stereotypes and think differently when targeting today’s consumer.

TVNZ is adding its weight to those who advise advertisers to ignore the older demographics at their peril – and the broadcaster emphatically is not referring to life insurance and funeral ads.

ColensoBBDO to be entertained this week by Robbie Williams in support of BOTAB charity The New Zealand Music Foundation.

The Clemenger Group NZ has unveiled an initiative for a greater focus on its data/direct/loyalty capabilities and resources – as a result, justONE will become the transtasman lead on loyalty programs across the group, effective 1 January. 

Facebook has launched Slideshow, a new lightweight video ad made from a series of still images, intended to be easy for advertisers to use.

NZME has confirmed plans for its new, “world-class” newsroom operation, offering audiences access to “even better journalism and content”.

Auckland creative retail agency .99 has launched a new campaign for L’Oréal Paris New Zealand’s Casting Crème Gloss, a safe, semi-permanent hair colourant that lets women try something new, without having to fully commit.

Hot on the heels of the second PwC Herald Talk on Going Global, NZME’s third Breakfast Business event will focus on Changing Markets – What Does it Take to Thrive. There’s still tickets left for the event, to be held next Wednesday 4 November at the SKYCITY Theatre.