
True wins Newspaper Ad of the Month
New site targets mature Kiwis
Over60 – a new online destination for people aged over 60 – has launched in New Zealand. “The country’s newest online community is an exciting, informative lifestyle site and social network for the more mature demographic,” says editor Alexandra O’Brien.
Cracking video creative in a digital world
New research sheds light on how brands can get the best out of video in a digital world where multi-screen users a less receptive to advertising than on traditional TV. Colmar Brunton and parent company Millward Brown have joined forces to produce AdReaction Video Creative in a Digital World, which delivers insights into video viewing behaviour in New Zealand and around the world.
Infratil sells iSite to Oz
Wellington Airport owner Infratil has sold its advertising subsidiary iSite to Australian company QMS Media for NZ$49 million.
Facebook ANZ taps Rebecca Carrasco
Clemenger BBDO Sydney creative director Rebecca Carrasco has been appointed head of Facebook Creative Shop Australia & New Zealand, according to Campaign Brief.
Ay caramba!
Phantom Billstickers owner Jim Wilson has penned an amusing response to the appearance in the market of a new competitor in the street poster market – Shout Media.
New York books Lisa Fedyszyn
OzKiwi creative Lisa Fedyszyn, now associate CD at Droga5 New York, has been appointed to the executive jury for the 2016 New York Advertising Festival.
OMG ups ante on ad fraud & brand safety

In a move aimed at taking a lead on digital ad verification and to combat issues of ad fraud, viewability and brand safety, Omnicom Media Group New Zealand has announced a partnership with global security outfit Integral Ad Science.
Marketing app targets tourists in real time
A new app designed to help tourism operators reach visitors while en route to local attractions will be launched in New Zealand this week. The technology which was developed by Auckland company Skoot, a joint venture between JUCY, Tourism Radio and Putti (a Spark Ventures company), will allow businesses to market directly to tourists planning the next stage of their itinerary.