Social media networks = productive employees

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Belinda Armstrong, Sydney-based HR director of media intelligence outfit Isentia, offers simple tips to use social media for more than just marketing: Recent studies show digital connectivity appears to boost metrics like productivity and retention. The same studies found the ‘ultra-social set’ – those who regularly used more than five social networks – demonstrated higher sales in less time than their colleagues.

Y&R on fire in NYC

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Y&R Auckland & Wellington blitzed the NZ field at the fourth round of One Show finalists in New York, picking up four finalist spots (two in Branded Entertainment; two in PR). The only other NZ agencies through were DDB (in Branded Entertainment) and FCB (in Radio).

Spark PHD shines in Rome

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Spark PHD has made the finals at Festival of Media in Rome – the only Kiwi agency through to the shortlist “in a sea of excellence from around the world,” as ceo Louise Bond put it so eloquently.

Kids + smiles work their magic (updated)

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This month it has been all about kids and ads that make them smile. And the NZTA (“People love how the ad brings the issue of drug driving to the point without being gruesome,” says the Colmar Brunton executive who compiled the data). “First place this month goes to Hyundai – Kiwis are completely under the spell of the girl in the ad … and the scenery!”

Countdown evolves own brands

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Countdown is refreshing its own brand range – it will introduce a new Essentials range, and combine the Countdown Select and Signature Range brands into one Countdown brand over the next two years.