Looking to accelerate its international growth in 2018, NZ-based shoe brand Bobux is launching its new season with a global campaign created with agency partner Running with Scissors Auckland & London. Read More
Westfield Australia & NZ owner Scentre Group has unveiled a new visual identity for its shopping centres on both sides of the Tasman, aiming for a more contemporary, invigorated and colourful brand. Read More
Effective ad campaigns increasingly have a PR element “baked in”, according to a new report ftrom London-based marketing intelligence service Warc. Read More
The London International Awards has issued its 2018 call for entries. Entries must be broadcast, published or released in a commercial environment with client approval between 1st July 2017 and 31st July... Read More
For the second consecutive year, Air New Zealand has been recognised as Australia's most reputable company in the Reputation Institute's annual Australia Corporate Reputation Index. Read More
Guest editorial by Andy Pattinson, managing director ANZ at Seismic Software Sydney: Marketers need an increasingly wide set of skills to stay relevant in the digital era. Marketing automation and data collection... Read More
Auckland, April 19: From the bright lights of New York City to a dull office in suburban New Zealand, Lightbox has debuted its own version of the TV phenomenon that is Suits. Read More
DDB has created a new tvc campaign to showcase Sky TV as “the home of premium drama”, and still the most viewed drama provider in NZ. The 90sec spot – labelled by... Read More