Giving away free samples is a tried and tested way of promoting product. If you do it well, you can create a quite a stir on the street. Beverage company Charlie’s discovered... Read More

Clemenger BBDO Wellington CD Emily Beautrais, who judged the latest round of Australia’s Bestadsontv, clearly gets a lot of inspiration from ads made offshore. Read More

TBWA\Auckland today announced its appointment as strategic brand partner for industry-leading travel technology business Serko, to launch the new Zeno product globally. Read More

Springload and Touchtech, two of Wellington’s more innovative and customer-focussed digital agencies, have merged. The merger is a game-changer for the industry and a big win for innovative New Zealand-owned companies, says Springload... Read More

In a move that is intended to reflect both the continued momentum and direction of the agency, Carat New Zealand has welcomed two senior strategic hires to the business – Chrissy Rajala... Read More

International short film, music-clip & tvc director Luke Shanahan has added Auckland’s Thick as Thieves to its roster for New Zealand representation. Read More

Volkswagen has begun a global agency overhaul because it seeks “greater brand consistency”, and has “too many” agencies, says Berlin-based chief marketing officer Jochen Sengpiehl. Read More