AUCKLAND, Today: More than 200 million people now call themselves content creators. Naturally, the advertising world has a few questions about how all this influence should actually work. The IAB Global Network... Read More
AUCKLAND, Today: Angela Spain is stepping into a bigger content brief at Omnicom Media New Zealand, taking on the newly elevated role of Chief Content Officer. The promotion recognises Spain’s contribution to... Read More
TBWA\Hakuhodo has developed a new Japanese TV campaign for IAG Japan, starring current All Blacks and Black Ferns – and a remarkable new fabric, also developed by the agency. Read More
Auckland-based PR & activations agency Darkhorse NZ has announced a partnership with Unfiltered, the NZ startup global digital educational platform which shares advice from some of the best business minds in the... Read More
The Asia Pacific Effie Awards shone their light on Godzone Friday night – pinning a Gold and a Silver on Special Group its innovative 2degrees Data Hunt campaign, and Colenso BBDO with... Read More
“We’ve gone compact,” hails a release emailed to us over the weekend by Stuff’s in-house Ponsonby-based PR division communications manager Lucy Hempseed. Read More
Two prized D&AD Yellow Pencils came NZ’s way at the 56th D&AD Awards ceremony in London last night. They went to DDB for Nescafe Re:Scam, and Y&R, which picked up a Yellow... Read More
M+AD asked Adfest 2018 judge Chris Flack, who’s design director at Strategy Creative Christchurch, for the top 10 things he learned in Thailand last month … Read More
By Sydney-based Ooyala Asia-Pacific chief Steve Davis, an occasional M+AD contributor: The emergence of multiple delivery channels is placing increasing pressures on established video production companies. Where once broadcast television was king,... Read More
Leading independent Australiasian PR agency Thrive has opened its fifth office – on Queensland’s Gold Coast, at Southport. Thrive’s other locations include Sydney, Melbourne, Brisbane and Auckland. Read More