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MPA takes the spreadsheet pain out of magazine planning
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Magazines lead the way in inaugural 2026 Quality of Attention Index
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Sports Entertainment Group’s NZ$130 million MediaWorks deal creates trans-Tasman media heavyweight
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AUCKLAND, Today: Coca-Cola has made its call after a global media review, keeping WPP Open X across most markets while handing North America to Omnicom. For WPP, that includes retaining the business... Read More
AUCKLAND, Today: Vogel’s might be one of New Zealand’s best-known loaves, but McCann New Zealand is taking a fairly bold position on the pantry staple. It’s not bread. It’s toast. Technically, yes,... Read More
American Olympic swimmer Ryan Lochte has lost all four of his major sponsors following his apology for an “exaggerated” story about being robbed at gunpoint at the Rio Games – and comedian... Read More
New Zealand’s on-line marketing tool is about get a facelift with a significant technology upgrade over the next two years. Tourism New Zealand is looking for a technology partner(s) who can design... Read More
Republik have pulled off the near impossible in getting the country’s media organisations to allow their news presenters to be used on a new fund-raising commercial for Starship Hospital. Read More
After a 2015 campaign “across Australia and New Zealand” – described by Clemenger BBDO Sydney as “hugely successful” (but to be fair, it made little impact on this side of the Tasman)... Read More
It’s been one of the smartest campaigns of the year – unless you mute the commercials. Wellington creative agency, Clemenger BBDO launched Thoughts in February - a ‘flexible content’ series for the New... Read More
Havas Worldwide has unveiled a new brand recruiting campaign for the Royal Australian Air Force. The campaign aims to speak directly to young Australians with a desire to succeed, a drive to be... Read More
Entries are now open for the 2016 Newspaper Ad of the Year Awards. As well as a $10,000 cash prize, the 2016 Ad of the Year Awards also include five other categories: best... Read More
Olympic pole vaulter Eliza McCartney is a sponsor’s dream and reports this week suggest her medal-winning performance in Rio will translate into dollars. Read More
Mercury Energy has used FCB New Zealand and e-bikes to help launch the company’s re-branding. The campaign kicked off late last month, with the e-bike commercials showing a new look for an... Read More
Marketers have been told they need to distinguish between the analytical task that is brand strategy and the more creative approach that brand positioning demands. Read More
