Little joy for NZ at New York financial advertising show, the Midas Awards. R/GA Sydney, however, won two golds for ANZ Bank’s Novak Djokovic TVC #RallyForGood, and MercerBell Sydney picked up one Gold for ASX FlexClear.
The perceptions of New Zealanders on a number of issues – everything from obesity to immigration – are wrong, according to the latest Ipsos Perils of Perception survey.
True has won November’s Newspaper Ad of the Month for Air NZ This ad has far too many words. Judges Matt Shirtcliffe (Shirtcliffe & Co), James Conner (DDB) and Christie Cooper (DDB) agreed it was “smart and insightful use of the medium”.
Over60 – a new online destination for people aged over 60 – has launched in New Zealand. “The country’s newest online community is an exciting, informative lifestyle site and social network for the more mature demographic,” says editor Alexandra O’Brien.
New research sheds light on how brands can get the best out of video in a digital world where multi-screen users a less receptive to advertising than on traditional TV. Colmar Brunton and parent company Millward Brown have joined forces to produce AdReaction Video Creative in a Digital World, which delivers insights into video viewing behaviour in New Zealand and around the world.
Clemenger BBDO Sydney creative director Rebecca Carrasco has been appointed head of Facebook Creative Shop Australia & New Zealand, according to Campaign Brief.
Phantom Billstickers owner Jim Wilson has penned an amusing response to the appearance in the market of a new competitor in the street poster market – Shout Media.
OzKiwi creative Lisa Fedyszyn, now associate CD at Droga5 New York, has been appointed to the executive jury for the 2016 New York Advertising Festival.