Auckland creative retail agency .99 has launched a new campaign for L’Oréal Paris New Zealand’s Casting Crème Gloss, a safe, semi-permanent hair colourant that lets women try something new, without having to fully commit.
Hot on the heels of the second PwC Herald Talk on Going Global, NZME’s third Breakfast Business event will focus on Changing Markets – What Does it Take to Thrive. There’s still tickets left for the event, to be held next Wednesday 4 November at the SKYCITY Theatre.
New Zealand’s most coveted photography award, the New Zealand Geographic Photographer of the Year 2015, was last night won by Jason Hosking in what publisher/judges convenor James Frankham describes as “the most tightly contested year of the competition yet”. Hosking also won Potographer of the Year in 2014.
Douglas Pharmaceuticals medical marketing manager Mike Siermans has won the Supreme Award at the NZ Self-Medication Industry Association Marketing Awards in Auckland for his company’s world-first sildenafil erectile dysfunction treatment reclassification and Silvasta marketing campaign. Douglas Pharmaceuticals markets sildenafil in New Zealand under the Silvasta brand name.
DDB have received a Highly Commended for their Steinlager Dave Gallaher ad in the September Newspaper Ad of the Month. Judges Andrew Sims (Republik) and Karen Maurice O’Leary (Whybin\TBWA Eleven) agreed it had “beautiful craft and good copy. The art direction was handled in a traditional manner”.
The 54th D&AD Awards has unveiled its 2016 jury foremen – and announced new categories. The foremen hail from Argentina, Brazil, France, Germany, Hong Kong, India, South Africa, South Korea, UK and the USA. There are no Kiwis among them.
Colenso’s creative backroom team has led M+AD ed David Gapes through a scaled-down demo of the V Energy promo that saw a very heavy object – a 20m steel container – being levitated by gameplayers on an Auckland wharf earlier in the week. The object of that exercise was to launch V Zero.
Brands must not neglect the growth market of older consumers to focus solely on youthful audiences, a leading executive from Harley-Davidson has warned.