APN Outdoor engaged global researcher Millward Brown to produce The Airport Economy – an in-depth study looking at Auckland Airport and how it does business. This report – a follow-up to last year’s The Attention Economy – is out now, and will be introduced to the agency market later this week.
The NZ affiliate of the Millward Brown network is Colmar Brunton. The video (above) catches the reactions of Colenso’s Nick Garrett, Y&R’s ’s Nicky Greville, Contageon’s Richard Thompson to the latest airport offerings.