With the building industry showing unprecedented growth, it’s a time of enormous opportunity for Federation client James Hardie. “The client brief reflected this market trend: keep James Hardie’s range of design-led fibre cement claddings top of mind for 40-somethings looking to re-clad, renovate or build brand new,” says agency CD Matt Campbell.
Digital Darwinism – a fool’s paradise
Companies with greater digital capabilities are able to convert sales at a rate 2.5 times greater than the norm, writes Graham Christie, the CCO/partner of Auckland & Sydney-based APAC-wide mobile marketing outfit Big Mobile Group in the company’s latest Mobile Hub report. Read on …
Arrivals & Departures: Southern tourist co taps Southern gal
Tourism company Southern Discoveries continues to expand by adding new roles to its marketing team. With the new additions, the company is focusing its marketing operations into online and offline, PR and partnerships.
Countdown signs Hypermedia for another two years
Leading shopper influence agency Hypermedia today confirmed the renewal of their in-store media contract with New Zealand grocery giant Countdown Supermarkets.
Clever way to teach kids value of $$
Saatchi & Saatchi has unveiled a prototype of the ASB’s latest innovation – a cashless moneybox that integrates with the ASB Mobile banking app to help teach children the value of money in an increasingly cashless society.
Droga5 Sydney to close
Advertising agency Droga5, which is headquartered in New York, has announced today that it would be closing its Sydney office founded by David Droga, David (Nobby) Nobay, Sudeep Gohil and Marianne Bess in 2008.
NZ ads up and running
Instagram announced today that any New Zealand advertiser, large or small, can now run ads. The platform will offer a new suite of features, including more action-oriented ad formats, landscape images and videos, and the ability to reach the right group, leveraging Facebook’s proven ad management technology.
Spark PHD taps Edge DJs for Sleep Styling 2
TRESemmé 365 Project (T365) returns this year “to inspire more New Zealand women to break their sleep-styling habits”, this time challenging two influential women to create a different hair look every day, for 40 days.
Pages gets a facelift
Facebook has unveiled a host of Pages enhancements that aim to help businesses enhance their mobile presence and introduce new tools for better communication with customers.
White in black
Anchor has released a limited-edition run of four million numbered 2L all-black bottles “to help you enjoy a pint of Anchor goodness on game day”.
