Books have always shaped the people who shape our world. Armed with this insight, Colenso BBDO created a print and poster campaign that reminds people of the power of the written word with the goal of changing how digital natives view great pieces of literature in an online world.

bcg2 has launched a new campaign for Champix that highlights the costs – and the endless delights smokers could afford if they gave up.

Entries to this month’s Cannes Lions International Festival of Creativity have reached record numbers, with 40,133 entries received across Cannes Lions (21-27 June), Lions Health (19-20 June) and Lions Innovation (25-26 June).

Sovereign is giving Kiwis the opportunity to receive free life insurance through Facebook in a new campaign designed to address the issue of under-insurance in New Zealand.

The London International Awards (LIA) have named DDB NZ chief creative officer Damon Stapleton to the Print/Poster/Billboard jury at this year’s festival, again being held in Las Vegas (October 1-10).

Star NZ creative director team Lisa Fedyszyn & Jonathan McMahon, who left Whybin\TBWA Auckland in February, have finally resurfaced in one of the best creative ad roles in the world – as associate creative directors at Droga5 New York, according to a report in Campaign Brief.

New Zealand companies will be able to connect to the cloud at a lower cost with no long-term contracts following yesterday’s launch of Vector Cloud Link.

Tickets are still available for the Marketing Association’s full-day Digital Day Out conference, to be held at Sky City this coming Tuesday (16 June).