NZME has announced an extended deadline for its annual Advertising Challenge (formerly known as the Herald Advertising Challenge – now it’s back as the MZME Advertising Challenge). 

Always courteous, accessible and obliging, we at M+AD will miss Dave King. The veteran adman has finally resigned his ECD role at Whybin\TBWA Auckland to return to his homeland Australia as ECD of Innocean Sydney.

Silicon Valley-based global marketing software company Marketo Inc – which has now established a NZ office, headed by Robert Cooke – has announced the opening of its Global R&D and Innovation Center in Tel Aviv, focused on “enhancing its leadership position in big data and predictive analytics”.

APAC mobile advertising giant Snakk has launched its innovative TV Sync technology in New Zealand. TV Sync detects a brand advertiser’s TV commercial as it is broadcast in real-time, and then immediately delivers highly-targeted mobile ad campaigns into mobile apps & social media newsfeeds.

Northland-based, nationally known writer Sandy Myhre – NZ Motorsport Journalist of the Year in 2007 – has launched an online lifestyle magazine spotlighting the region from the Bay of Island to Cape Reinga.

K Rd-based indie creative agency Goodfolk’s recent studio redesign is the focus of a photospread in AGM’s ArchitectureNow website (the umbrella site for most of AGM’s printed architecture/design magazines).

“Here you have El Chupete´s 2015 creativity campaign,” writes Álvaro Bordas, reaching out to New Zealand from Madrid agency Fairweather SSBA, and introducing new print ads for the 2015 International Kids Communication Festival, El Chupete.

“I can spend half the day on a painting and the other half on an advertising campaign. I don’t make any kind of moral or value distinction.”

No, of course it’s not real breast milk – it’s the cows’ milk that funds the cure for breast cancer and it’s available nationwide from today.