Wrapper with meal-appeal wins Print accolade

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A food pouch that answers perfectly the main role of food packaging – giving its contents meal appeal to the supermarket shopper – has taken out the Supreme Award at the 2015 Pride In Print Awards, held over the weekend in Wellington’s TSB Arena (before a large audience, we are told).

Restaurant rants ‘bad for brand’

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In the past week, two stories in the national media have highlighted the potential dangers of restaurants taking a public stance on their customer’s behaviour. PR exponent Fleur Revell (a crisis communications expert) explains why …

Sun setting over the ad industry? M+AD talks to Xero’s Andy Lark

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This week marks the start of Xerocon, Xero’s annual accounting conference, held at the Viaduct Event Centre in Auckland. The conference showcases the latest in product innovation, Xero’s product roadmap for the year ahead, current thinking and provides a strategic update from a local and global perspective. Ahead of Xerocon, M+AD seized an opportunity for a quick Q+A with Xero CMO Andy Lark. Advertising was our focus.