The New York Festivals International Advertising Awards competition has issued its entry call for the 2015 competition. Entries submitted before December 16 will earn a 10% discount on their entry fees. The 2015 competition entry deadline is January 31.
Arrivals & Departures
Liz Fraser has been appointed to a Group Executive role as Group Head of Revenue for MediaWorks. The new role is charged with growing group revenue, and creates a single interface for customers across MediaWorks’ range of assets; television, radio, digital, social, product integration and sponsorships.
Vince Martin signs off as Beaurepaires taps DDB
Baurepaires love him/hate him champion for the past three decades, Ausssie Vince Martin, will be permanently put out to pasture now that NZ agencies DDB and DDB Group-owned comms planning agency Dynamo have been appointed to the creative side of the business, following a pitch.
No big changes in latest radio survey
The power outages in Auckland played havoc with M+AD’s coverage of the latest radio survey – so we’re referring readers direct to The Radio Bureau site – one of the few sources of info not tainted by the necessarily self-interested coverage in MediaWorks and NZME (formerly APN) press releases. Not to mention the Herald, which unashamedly favoured NZME stations in its coverage.
DDB’s VW wins $10k Newspaper Ad of the Year
An ultra-simple VW ad has won the 2014 Newspaper Ad of the Year announced in Auckland last night. Beetle For Sale won DDB $10,000 cash, and is their second win in two years (last year it was for YWCA Women Work for Free).
Everyone’s favourite Westie dies in his sleep
Comedian Ewen Gilmour died in Auckland last night, aged 51. Just hours earlier, he had been filming in MediaWorks TV’s Auckland studios for a comedy special (still to be named and scheduled).
Inspirational architect to star at CAANZ speaker event
Auckland architect Nat Cheshire – the creative thinker who recently gave what has been described as the most engaging, inspirational and emotional talk in the 10-year history of Semi-Permanent – should be a strong attraction at the next CAANZ First Five Rungs speaker event later this month.
TV still No 1 as brands home in on multiscreen sweet spot
New research that lifts the lid on how Kiwi multiscreen users juggle their TV, laptop, smartphone and tablet screens contains critical insights for businesses and reveals that television plays a pivotal role in today’s multiscreen marketing mix.
Auckland recycling spot channels WALL•E
Ogilvy & Mather and Cirkus shot Tin Can and Plastic, launching two characters who aim to convince Aucklanders that mixing rubbish and recycling is a no-no. The Auckland Council initiative is a very good idea – and long overdue.
Genesis & .99’s online game puts heat on MKR viewers
Creative retail agency .99 and My Kitchen Rules NZ sponsor Genesis Energy have devised a fast-paced online quiz to coincide with the show’s move to Kitchen HQ. The game, called Guess the Ingredients, launched earlier this week, mimics the pressure tests featured on the show, and gives viewers the chance to see how well they perform in a race against the clock.
