Email Direct Marketing ads and word-of-mouth are more influential than Facebook ads, according to a new Colmar Brunton mobile shopping survey.
Peugeot taps Contagion
Freemans Bay indie Contagion has won the Peugeot NZ business after a pitch. Peugeot had been set adrift in July when Republik – which had held the account for 10 years – resigned it after picking up Volvo.
The Big Chill comes to NZ
The worldwide #IceBucketChallenge is spreading among NZ agencies as the mad frenzy to help find a cure for Motor Neurone Disease goes global.
Isobar brings Holden history to life
Auckland digital creative shop Isobar has picked up the Holden 60th birthday campaign that began last month with an O&M television launch.
BP, Whittakers, Frucor, Geoff Ross cast long shadows at Marketing Awards
Around 780 people rallied at the Langham Auckland last night – under the guiding hand of ever-affable emcee Te Radar (on his sixth consecutive year in the job) to see the TVNZ NZ Marketing Awards winners honoured.
Dynamite & DDT were handy tools when NZ Gardener was born
New Zealand’s longest continuously published magazine, is celebrating its 70 years in print this month.
UK planner tapped for NZ Effie role
CAANZ has announced the appointment of Paul Feldwick as this year’s NZ Effie Awards international judge – he will fly to Auckland in a month to join the executive judging panel for the final round of judging.
Offshore consultant to present NZ outdoor data
APN Outdoor announced this morning it will be shortly releasing results from a study that uncovers how consumers in New Zealand move, think, feel and respond to outdoor advertising.
Botab 2014 – the bands
CAANZ and Flying Fish have named the eight agency bands to contest the 2014 Battle of the Ad Bands (which also celebrate the 50th anniversary of The Beatles visit to NZ).
