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MPA takes the spreadsheet pain out of magazine planning
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Magazines lead the way in inaugural 2026 Quality of Attention Index
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Sports Entertainment Group’s NZ$130 million MediaWorks deal creates trans-Tasman media heavyweight
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AUCKLAND, Today: There's a changing of the guard at WPP Media New Zealand, with Georgina McKinnon stepping into the CEO role as John Halpin prepares to head back across the Tasman. Halpin... Read More
AUCKLAND, Today: The runway might have wrapped for another year, but New Zealand Fashion Week already has its next date in the diary. It’s returning to Auckland’s waterfront from 23 to 28... Read More
TVNZ has unveiled a strong programming catalogue for 2015, featuring a multitude of opportunities for advertisers. Read More
NZ has two finalists through to the 2014 shortlist stage at the Midas Awards, the Manhattan-based global competition for the world’s best financial advertising. Read More
Spark PHD has been appointed as the media agency in New Zealand for Gold Coast Tourism, which markets Australia’s “famous for fun” holiday destination. Read More
The first ad in nearly 50 years to promote the joys of smoking – a TVC for VIP e-cigarettes – has this week gone on air on ITV in the UK. Read More
Emirates NZ, with assistance from Auckland-based Professional Public Relations, has teamed up with three New Zealand not-for-profit organisations in a three-week digital activation campaign based on a virtual Transtasman race. Read More
The Sweet Shop director Campbell Hooper – a Kiwi who created award-winning music videos for Kimbra, Gin Wigmore, Brooke Fraser and The Naked & Famous – has partnered with Clemenger BBDO Melbourne... Read More
Politicians can learn from marketers as a new study suggests country identity and reputation should be managed in the same way as a corporate or consumer brand, accord to a report from... Read More
Consumers are ahead of business when it comes to their attitude towards sustainability and it affects consumer decisions more than businesses seem to realise, according to Colmar Brunton’s 2014 Better Business Report. Read More
Ogilvy Media has booked a one-month digital schedule to help promote Cookie Time’s new Postcard Cookies campaign – which allows consumers to send one of Cookie Time’s iconic Original Chocolate Chunk Cookie,... Read More
Following an agency review, Sugar&Partners has been appointed as the Blues lead strategic & creative communications partner. Read More
