AUCKLAND, Today: Three senior moves are giving Undertow Media’s leadership team a fresh shape, with Ash McEnaney promoted, Renai Hagstrom stepping up and lifestyle and beauty specialist Jess Carew joining the independent... Read More
AUCKLAND, Today: Most car campaigns put the vehicle under carefully arranged studio lights. Bastion and Taika Waititi decided the Zeekr 7X should bring its own — then built seven cinematic worlds around... Read More
The Advertising Standards Authority has confirmed it will no longer be releasing an annual breakdown of actual revenue by media sector and a total advertising turnover number. The move brings to an... Read More
“What a ridiculous post,” writes Suckysucky in response to M+AD’s roundup of the saga that’s developing around Axis and ads designed purely to win awards. Read More
DDB has joined forces with the team at Facebook to develop an innovative mobile experience as an extension of the new Westpac It’s Time brand campaign. Read More
NZ’s only independent daily, the Otago Daily Times, has introduced a metered paywall for its online news content, which will launch next month alongside a website redesign, according to a report in... Read More
The awarding of top Axis gongs to unreal campaigns is again drawing fire from ad industry critics. The ads most under scrutiny are Colenso/Proximity’s DB Brewtroleum, Colenso’s VW Reduce Speed Dial, and the... Read More
In response to the decision of the ASA not to release the NZ Advertising Industry Turnover report for 2015, the Magazine Publishers Association, the independent industry body representing magazine publishers in NZ,... Read More
Adshel has appointed Grishma Shah as research & insights executive. Her role in Auckland will be assisting the company to deliver an insights-led approach through the various data sources available. Read More
Adshel NZ has today announced a partnership with Roy Morgan which will see the research company apply its Helix Personas data integration tool across Adshel’s out-of-home panels in New Zealand. Read More