AUCKLAND, Today: Three senior moves are giving Undertow Media’s leadership team a fresh shape, with Ash McEnaney promoted, Renai Hagstrom stepping up and lifestyle and beauty specialist Jess Carew joining the independent... Read More
AUCKLAND, Today: Most car campaigns put the vehicle under carefully arranged studio lights. Bastion and Taika Waititi decided the Zeekr 7X should bring its own — then built seven cinematic worlds around... Read More
A senior executive at a major adblocking company says the technology has developed as a ‘blunt instrument’ and said he does not expect the saturation levels of the technology to go much... Read More
M+AD unearthed a can of worms when we followed up a reader’s comment that we’d got yesterday’s photo of Scott Kelly wrong. It turns out that there are no fewer than four... Read More
New research conducted by Colmar Brunton on behalf of News Works reveals that 50% of people over 45 years old say they plan to travel around NZ or overseas in the next... Read More
Marketers are wasting money on useless social media campaigns because they believe Facebook, Instagam and Twitter are a “cooler” way to advertise than traditional, more effective media such as print or TV,... Read More
Following the heartstring-tugging tale of Peter & the Rabbit in the 2015 BP brand campaign, Ogilvy has created the next iteration of My BP Story, which continues to put everyday people at... Read More
Paul Head’s introduction to Thursday night’s Axis Awards was short, but it was quite long enough for the CAANZ ceo to point out the great changes taking place in Axis this year... Read More
Parnell-based creative indie Rainger & Rolfe set out to capture the bravery of Kiwi kids with cancer for this year’s Child Cancer Foundation annual appeal. Read More
New Zealand copywriter/CD Craig Love has just moved back to New Zealand after eight years working in Asia, most recently as Regional CD at Y&R Hong Kong. Read More