Parnell-based marketing agency The Business has won the Heinz Wattie’s through-the-line account in a pitch. Read More
Rainger & Rolfe is pleased with the brand positioning campaign they’ve just done for Radio New Zealand (or, as they now call it, RNZ). “It’s a strong campaign that communicates RNZ’s core... Read More
Nielsen has released its Top 10 Advertisers list for 2015. Retailers dominate the list – and this time around, banks were conspicuous by their absence, partially due to ANZ reducing its ad... Read More
True has won the January Newspaper Ad of the Month for Air NZ Remember when ads used to look like this? “This is a nice long copy ad which stood out from... Read More
Adshel has appointed Ashlee Walsh as account manager, responsible for working with advertisers and media agencies on delivering creative and innovative campaigns across Adshel’s network of digital screens and static roadside panels. Read More
Tourism New Zealand has picked up more international honours for its 100% Middle-earth, 100% Pure New Zealand campaign, which won the Travel & Tourism category at the inaugural Asia Pacific Excellence Awards,... Read More
New local research – conducted by TNS for Heineken NZ – into the drinking attitudes of millennial consumers in New Zealand has revealed insights into the motivating factors for moderating1 alcohol consumption,... Read More
The Marketing Association has forged a partnership with Fairfax Media to deliver content to marketers. Fairfax Media chief marketing officer Campbell Mitchell said the partnership is a tangible demonstration of the company's... Read More