By Auckland-based digital marketer Verna Yang: With a population of 1.35 billion, China has become the land of opportunity for New Zealand businesses. With its market scale and potential, there is also... Read More

NZME has unveiled plans to launch NZ Herald Focus, a digital video news show that will launch in April. NZME's digital audience of two million people every month will now have access... Read More

Colenso BBDO creative work swept all before it at Adfest Pattaya over the weekend, with the agency away with three of the top creative prizes – the Grande Innova Lotus for DB... Read More

When a high percentage of tweets about a TV show contain emotional reactions, TV viewers are 48% more likely to recall an ad than viewers who watch shows that trigger less of... Read More

Saturday was World Day Against Cyber Censorship and in a unique partnership Amnesty International and AdBlock combined to deliver 156,789,119 impressions of messages by prominent privacy and free speech advocates Edward Snowden,... Read More

Last year’s television advertising figures confirm advertisers' ongoing confidence in the powerhouse” television medium, says industry body ThinkTV. In past years, this report would have been included in the ASA annual roundup... Read More

The 2016 Radio Awards finalists will be now be announced on Thursday March 31 – one week later than planned – due, says the awards organisation, to “an unforeseen minor technical fault”. Read More