Latest Articles

Shrink wrap

In a re-interpretation of the craftsmanship that goes into its products, Singapore Airlines partnered with American paper craft artist Luca Iaconi-Stewart to create a model of the Singapore Airlines Airbus A380 fitted... Read More

Six global trends for 2016

Six global trends for 2016

A digital backlash, the explosion of video formats, and the need to fuse data analysis with creativity are among the key challenges facing marketers in 2016, according to a new report produced... Read More

Catch of the day

Cadbury NZ – with a little help from their friends at TVNZ, Blacksand, Carat and Beat – has launched its 12-day Cadbury Catch Christmas Promotion, which aims to share the seasonal joy... Read More

Dark Xmas tale

Hamburg agency Jung von Matt has created one of the most miserable – but ultimately heart-warming – ads this Xmas. Read More

Programmatic shop opens for business

Programmatic shop opens for business

GroupM (MediaCom, Mindshare, MEC and maxus) has launched Xaxis global programmatic media and technology platform into New Zealand. “This expansion will provide marketers across the Tasman with the full suite of Xaxis’... Read More

Christian festival ads sit on the fence

Christian festival ads sit on the fence

New kid on the Christian music event block, Festival One, is working with Onehunga-based interactive event fencing company Adfence to roll out a range of interactive marketing opportunities to connect consumer brands... Read More

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