The reform of advertising regulation is “perhaps the only substantive issue that Xi Jinping, Vladimir Putin and Barack Obama have ever agreed upon!” says the Foundation for Advertising Research director Glenn Wiggs,... Read More

NewstalkZB leads its talkback rival LIVE by a country mile in a new radio survey, conducted by TNS for NZME. The ongoing gulf between the two illustrates the immense, seemingly insurmountable problem experienced... Read More

New Zealand companies looking to gain a foothold in the lucrative Chinese market need to appreciate that social media in China operates in a different way, says Boyd PR Auckland senior consultant... Read More

NZ cinema audiences rewrote the record books in 2014 – NZ box office records are now the highest in cinema history. This exceeds the previous best year, 2010, when Avatar redefined box... Read More

NZME’s all-in-one digital radio service iHeartRadio, in partnership with TV33, has launched Chinese Hits, a new radio station targeted at the under-30 year old New Zealand Chinese community. Read More

Online ads can work well even with frequent exposures, as users do not necessarily get fed up with seeing the same ad multiple times if the creative is good enough, according to... Read More

Auckland’s Brother Design Agency has won Gold at the Dieline Awards in the United States, taking out first place in Confectionery/Snacks/Desserts category with its designs for the Pams Confectionery range. It was... Read More