MediaWorks and NZME has reiterated that The Radio Bureau is here to stay – despite the determined efforts of some journos in this town. Read More
When DDB’s Sydney-based regional group ceo Marty O’Halloran (a true-blue Aussie by birth) decided to move his regional HQ to Auckland in 2005, his bosses in New York were not impressed. “They... Read More
Major brands may be devoting increasing attention to digital but print advertising – whether in the form of circulars, catalogues or magazine spreads – remains a stalwart beloved of consumers, says global... Read More
At a sell-out event at SKYCITY Convention Centre in Auckland last night, emceed by the terrific Jesse Mulligan, 800 advertising people came together to celebrate the industry’s best creative work of the... Read More
Last night’s excitement at the CAANZ Axis Awards may have seemed like a fast-fading memory to many of the participants as they woke this morning – but when they got to work,... Read More
The Breeze has tapped Spandau Ballet and their hit song True for the network’s latest marketing campaign. Read More
bcg2 has launched its FMG brand campaign after winning the account in September last year in creative pitch. Read More
Villa Maria has been ranked by the global wine industry as the 4th most admired wine brand in the world. This is the first time a New Zealand wine brand has ranked... Read More