AUCKLAND, Today: Seven new faces are joining The Lab, with the Australian insight and strategy agency strengthening its behavioural science and quantitative research teams as demand for its expertise continues to grow.... Read More
AUCKLAND, Today: As New Zealand slips into holiday mode, magazine sales are heading in the opposite direction. Are Media says summer brings a welcome boost for print. According to the publisher, summer... Read More
Australian and New Zealand advertisers can now increase the effectiveness of their out-of-home campaign by more than 40% by applying neuroscience to their creative, according to findings of a new Iconic Trigger... Read More
Fairfax Media New Zealand aims to introduce a world-class approach to digital storytelling with a raft of editorial changes designed to bring renewed focus on local journalism. Seven jobs will be disestablished,... Read More
The public-voted results for the TV Guide 2015 Best on the Box TV Awards show that Kiwis’ love affair with Robyn Malcolm remains steady after she took out her 9th Best Actress... Read More
Springload taps Trade Me designer: Te Aro-based web designer Springload has appointed Lee Tucknott as UX director. Currently, Tucknott is head of design at Trade Me – he starts at Sprinload in... Read More
Coca-Cola New Zealand has today announced the launch of its biggest marketing investment in 10 years – its new Cut Through with Sprite campaign, showing how Sprite and Sprite Zero can help... Read More
Global mobile advertising platform InMobi has released its latest annual Mobile Insights Report for New Zealand, revealing mobile advertising on its network grew 33% in 2014. Almost 4.4 billion ad impressions were... Read More
The 2015 edition of New Zealand’s premier annual design event, Urbis Designday is ready to roll this Saturday in Auckland . Curated installations by uber-talented designers, great hospitality, designer dog houses and... Read More
Leading media operator APN Outdoor is following up last year’s ground-breaking Attention Economy study – which investigated the way people move, think, feel and respond to outdoor advertising – with the launch... Read More