AUCKLAND, Tuesday: Morningside agency daylight has created a campaign for Vans – Introducing The 6,000s – “the ultimate weekend shoe designed using data from Growing Up in New Zealand, a large-scale longitudinal study of child development, established by the University of Auckland in 2009.
Return of the Effie Effectiveness Breakfast
AUCKLAND, Tuesday: The Effie Effectiveness Function is back after a three-year hiatus. Comms Council ceo Simon Lendrum said: “As part of the 2023 Aotearoa Effie Awards [in association with TVNZ], the Effie Effectiveness Breakfast provides a unique opportunity for industry professionals to unite and delve into the realm of effectiveness.
Oceania celebrates life in The Table via YoungShand & Honeymoon

AUCKLAND, Monday: The new Oceania retirement living campaign from YoungShand and Honeymoon’s Louis Sutherland follows the emotional journey of a couple moving from their family home into an Oceania retirement residence, to the sound of Leonard Cohen’s Hey, That’s No Way to Say Goodbye.
Five from AUNZ named to ONE Asia 2023 jury
NEW YORK/SHANGHAI, Today: One NZ creative (and four Aussies) are among the 40 creative leaders from 14 APAC countries and regions to be named by The One Club to serve as judges for the ONE Asia Creative Awards 2023.
Pregnancy skincare brand empowers women to have real and raw conversations, via Crave Global
AUCKLAND, Monday: Leading pregnancy skincare brand Pure Mama has partnered with creative agency Crave Global NZ to launch an Australasian-wide campaign that ECD Hadleigh Averill says “is sure to turn heads”.
Fake news and conspiracy theories challenge the PR industry

AUCKLAND, Today: Practising ethical PR in an environment plagued by fake news is one of the top concerns of PR and communications professionals working in Aotearoa, according to PRINZ.
Gerety Awards 2023 – Chemistry NZ brings home a Bronze

PARIS, Monday: Chemistry NZ has taken out a Bronze at the 2023 Gerety Awards for Aged Care Good Cut, a campaign showing Jacinda Ardern and Grant Robertson with portraits of their 80-year-old selves.
BOTAB tickets sold out ‘soon’

AUCKLAND, Monday: Flying Fish and Comms Council are back with the 14th instalment of the infamous Battle of the Ad Bands! “But,” says Comms Council communication manager Axl Arthur, “if you want to attend, you will have to be quick because tickets are almost sold out.”
New Tova political podcast: ‘Fearless, frank and free’

AUCKLAND, Today: Leading political journalist Tova O’Brien is jumping back behind the mic to host a “whip-smart” new podcast. Stuff Digital MD Nadia Tolich said: The weekly show, named Tova, will share impactful stories and unique perspectives that get people talking.
Media Design School wins at MAD Stars
BUSAN, Friday: The Media Design SchoolAuckland collected 18 prizes at the MAD Stars 2023 Awards, including the only Gold in the Non-Professional (Student) category.