SYDNEY, Today: New Zealand’s ad market has again defied the pessimists, reporting another month of double-digit growth with the total up 10.1% to be just $579,000 below the record level achieved in the pre-covid world of September 2019.
Motion Sickness’ Hathaway & France take top spot at 2022 Pixel Awards
AUCKLAND, Wednesday: After a receiving a record number of entries, Lumo has announced that Andrew Hathaway and Kelly France of Motion Sickness have won the 2022 Pixel Awards, with their campaign for Melanoma New Zealand.
NZ Effie Winning TV creative – reflections from Neuro-Insight & the Comms Council
AUCKLAND, Wednesday: In conjunction with the NZ Comms Council and the Effies Steering Committee, neuromarketing outfit Neuro-Insight recently placed a collection of Effie-winning TV ads from previous years through neuroscience fieldwork to explore common themes which contributed to the success of these campaigns.
Tik Tok comes to Manukau City
AUCKLAND, Wednesday: Sydney-based Tik Tok AUNZ strategic partnerships manager Ben Panther will be the key speaker at next week’s SME & Entrepreneur Festival, hosted by Tik Tok in Manukau City. He’ll be joined by seven other speakers, including senior adman Mike Hutcheson and animation pioneer Sir Ian Taylor.
NZ Blood Service highlights the unseen effect of donors with new campaign via YoungShand
AUCKLAND, Wednesday: Ponsonby indie YoungShand has created a new campaign for the NZ Blood Service. Building on last year’s Effie gold-winning Unseen Emergencies platform, this year’s campaign focuses on the “unseen goodness” that happens after people donate blood or plasma.
DDB launches ‘heartwarming’ Xmas campaign
AUCKLAND, Today: As Christmas draws near, DDB Group Aotearoa and The Warehouse have launched a heartwarming campaign that can help make wishes of all sizes come true.
D&AD 2023 opens for entries today
LONDON, Today: D&AD has opened entries to its 2023 awards this morning (Wednesday 2 November) – its first in-person show after three years of covid-induced remote coverage.
Saatchi & Saatchi New Zealand snares 6 new creatives
AUCKLAND, Tuesday: Saatchi & Saatchi New Zealand has added three new senior creative teams – six people – to its line-up. They include senior art director Tim Yates, senior copywriters Josh Stuart – & Claire Herselman, senior art directors Kat Tadaki & Gina Morgan, and copywriter Eliza Romanos.
JCD forges Maori art deal
AUCKLAND, Tuesday: A partnership between the New Zealand office of global advertising giant JCDecaux and Māori creative business Haumi, has seen Kiwis public engaging with a new form of public art.
Second-best (in the world)
LOS ANGELES, Tuesday: “When you’re with the right people, it shows,” writes Mirimar LA ECD Nick Morrissey after judging TBWA NZ and Good Oil’s Southern Cross Sweet Caroline as the second-best TV ad in the world last week, via the Best Ads On TV.
