AUCKLAND, Today NZ Rugby has launched a new Black Ferns brand-building campaign – via EightyOneX – to generate support for the wahine involved in our national game.
Go Media launches new brandmark & website
AUCKLAND, Today: Digital billboard company Go Media – with the backing of Christchurch agency Harvey Cameron – has launched a modernised brandmark and new website. coinciding with their celebration tonight of surpassing 70 digital screens in their nationwide network.
TBWA\Eleven wins international beauty brand
AUCKLAND, Wednesday: International beauty brand Lush has appointed Eleven PR NZ as its agency of record following a competitive pitch. There was – according to an Eleven spokesperson – no incumbent.
Global female awards show calls for Kiwi judges
PARIS, Today: Why no NZ AoY? We asked Gerety Awards’ Joe Brooks, who sent us a list of global AoY winners and production companies (scroll down to view the list – focused mainly on the Northern Hemisphere).
Studio Butter formalises deal with EV bike co
AUCKLAND, Today: Grey Lynn-based creative shop/production house Studio Butter has confirmed it’s signed with Ubco – the Tauranga bred, global EV bike company – as their lead content agency.
Run brings on Ariana Stone as Pou Rautaki Ahurea Māori
AUCKLAND, Today: Leading Māori-owned, independent creative agency Run is growing its leadership team, with Ariana Stone, joining the CBD-based team as Pou Rautaki Ahurea Māori/CD.
Plato’s ‘special sauce’ draws top creative back to adland
CHRISTCHURCH, Tuesday: Plato Creative has lured Kelly Lovelock back into agencyland as executive creative director.
PR Partners launch Opel NZ
AUCKLAND, Today: Ponsonby-based PR Partners – now in its second year of operation – has signed on to handle the launch in New Zealand of German car brand Opel.
Contagion invests in young talent
AUCKLAND, Today: Freemans Bay creative/media agency Contagion has announced three new hires following new business wins and increased workload from existing clients.
What The Godfather has in common with a McDonald’s ad
AUCKLAND, Sunday: “Watching The Offer at TVNZ OnDemand, I was struck by how similar the process and the problems that the filmmakers faced were to the way that TV commercials are made, albeit on a different scale,” writes Herald on Sunday business columnist Paul Catmur in his latest weekend offering.
