AUCKLAND, Today: Kingsland-based digital agency Pilot (formerly known as Digital EQ) has changed its company name and brand, saying the change better reflects the ongoing commitment to providing a human-centred approach to digital marketing for fashion & lifestyle brands across Australasia.

AUCKLAND, Today: Phantom is bringing the street-level authenticity of traditional posters to the digital outdoor medium. The first site in the new format is lighting up the junction of Williamson Ave and Ponsonby Rd – one of Auckland’s busiest pedestrian precincts.

AUCKLAND, Today: The Advertising Standards Authority is clamping down on advocacy ads – such as anti-abortion messages – that do not specifically identify the advertiser.

AUCKLAND, Friday: Horton Media, Mindfood, McHugh Media, Admark, and Soar Print were among the winners at the Pride in Print Awards 2021, held at the Cordis.

CANNES, Saturday: DDB Aotearoa and Colenso BBDO have both won Bronze in the Film Lions over the weekend.

CANNES, Sunday: FCB has been named Network of the Year at the Lions, ahead of Ogilvy and BBDO. And WPP was named Holding Company of the Year.

AUCKLAND, Thursday: Stuff has experienced strong circulation growth in community newspapers, the latest Audit Bureau of Circulation results show.

AUCKLAND, Today: VMLY&R has retained the Accident Compensation Corporation account as the creatives services lead, plus it has been appointed as their new media buying agency.

AUCKLAND, Today: NZ’s daily newspaper readership inched steadily upwards in the latest Nielsen (Q4 20 – Q1 21), reaching a total of 1,290,000 readers daily (against 1,254,00 in the previous measurement period).

AUCKLAND, Thursday: Most monthlies recorded small readership increases in the latest Nielsen survey period (Q4 20 – Q1 21). Avenues, Deals On Wheels, Motorhomes, NZ Gardener, Lifestyle Block, Horse & Pony, Reader’s Digest, and House & Garden were up.