HAMILTON, Today: The Waikato-based Globox digital out-of-home network has promoted digital marketing director Kelly Walsh to marketing director.
The Warehouse and TBWA celebrate the small spenders
AUCKLAND, Monday: TBWA\NZ and The Warehouse have launched a new value platform Hey, Small Spender. It revisits Where Everyone Gets a Bargain through the lens of celebrating small spenders, “who love the feeling of finding stylish, great quality products at a fraction of the cost”.
Fruitful partnership
AUCKLAND, Friday: The team at snack-sized apple company Rockit nabbed nine gongs at the Axis Awards, including one Gold.
Axis hat-trick for DDB Group
AUCKLAND, Friday: For the third year running, DDB Group Aotearoa was awarded the Agency of the Year title at the 2022 Axis Awards.
Today FM hits the airwaves
AUCKLAND, Today: MediaWorks this morning launched its much vaunted new talk station, Today FM, challenging market leader Newstalk ZB – and RNZ’s more centrist listener base – with a new 30sec tvc, which aired for the first time last night.
Saatchi & Global Women won Grand Axis and Grand Prix
AUCKLAND, Friday: Saatchi & Saatchi and Global Women won both the Grand Axis and the Grand Prix for TV, Cinema or Online as well as the Special Award for Diversity & Inclusion for International Women’s Day Career Limiting campaign at Axis 2022.
EightyOne promotes 2
WELLINGTON, Friday: Indie shop EightyOne has announced two internal promotions – Penny Hobbs (ex CSM London) to the role of head of client service, and Brendan Sturrock (ex Ogilvy UK) to head of strategy.
Finishing School
AUCKLAND, Friday: Bella Rakete and Sam Taunton Clarke took out the Google Student Axis Award last night for Breast Cancer Captcha.
Puhimoana Ariki Collective selected for National Bowel Screening Campaign
ROTORUA, Friday: The Ministry of Health has appointed Maori & Pacific-owned and led advertising and creative collective Puhimoana Ariki to develop and deliver the National Bowel Screening Programme campaign.
Working class
AUCKLAND, Sunday: “The great thing about mass-media advertising was that it worked. If you put your product in front of millions of consumers, they would respond by buying it,” writes Paul Catmur in his Herald on Sunday weekly business column.
