M+AD!

Saatchi strengthens strategic capability with senior hires and Culture Studio launch

Editor July 28, 2022A+D, News Make a Comment

AUCKLAND, Today: Following a period of continued growth, including becoming the lead brand and creative agency for Westpac NZ (part of the Publicis Groupe connected model), Saatchi & Saatchi is adding to its strategic offering with the addition of new senior strategists, and the launch of The Culture Studio.

Sydney agency creates new Epson NZ campaign

Editor July 28, 2022News Make a Comment

AUCKLAND, Today: Aussie agency Adrenalin has created an AUNZ campaign for Epson, to acknowledge its global marketshare status in continuous ink supply system printers with a second TV, radio, VOD and digital campaign fronted by Oz comedian Jimeoin.

YoungShand welcomes heavyweight ECD

Editor July 28, 2022A+D, News Make a Comment

AUCKLAND, Today: Ponsonby-based integrated indie agency YoungShand has appointed awarded creative leader and writer Corey Chalmers as its new executive creative director.

Traditional media still strong with rural audience, but digital gains ground

Editor July 28, 2022News Make a Comment

AUCKLAND, Wednesday: Data from Nielsen’s 2022 CMI Rural Survey shows New Zealand’s rural population are increasingly going online for content, turning to websites and social media to share it, and searching the web for the latest.

Daylight creates Auckland Council local elections campaign

Editor July 28, 2022News Make a Comment

AUCKLAND, Wednesday: It’s local election year again, and Daylight’s Auckland Council campaign has hit the streets and screens of Tāmaki Makaurau, encouraging passionate locals to take their shot at becoming an elected member.

Out of home grows in H1

Editor July 27, 2022News Make a Comment

AUCKLAND, Today: The Out of Home Media Association Aotearoa (OOHMAA) has announced its fifth consecutive quarter of growth, with the second quarter of 2022 growing by 4% and contributing to H1 delivering an increase of 3% in revenue for the same period in 2021 – $60.6 million, up from $58.7 million.

Lumo expands digital offering

Editor July 27, 2022A+D, News Make a Comment

AUCKLAND, Today: LUMO Digital Outdoor has welcomed two new hires across its account management and operations teams, “forming,” the company says, “part of the company’s continued efforts to expand our digital offerings and meet the increasing demand for digital out-of-home”.

12 NZ shops through in Busan

Editor July 27, 2022News Make a Comment

BUSAN, South Korea, Tuesday: MAD Stars international ad festival has named 12 NZ agencies as 2022 finalists – from 1745 entries.

Personalisation study

Editor July 27, 2022News Make a Comment

AUCKLAND, Tuesday: DDB Group relationship agency Track Aotearoa has commissioned an international study into personalisation that finds many companies are falling short by failing to deliver consistent, personalised brand experiences across all channels.

MetroEXP launches Dio’s new website

Editor July 27, 2022News Make a Comment

AUCKLAND, Tuesday: Westhaven creative production & events agency MetroEXP has helped Diocesan School for Girls launch its new website.

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