MediaWorks sets up digital marketing team

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AUCKLAND, Monday: MediaWorks has launched its own dedicated digital marketing services team. MediaWorks commercial director Liz Fraser said: “The introduction of the DMS team means MediaWorks can offer customers a 360 digital solution through one simple contact point.

The three strikes rule

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AUCKLAND, Sunday: “If I had rejected creative work once, I was fine with the team coming back to me the next day and asking for a rethink,” wrote business columnist Paul Catmur in the Herald on Sunday.

Change of guard at Mango

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AUCKLAND, Today: Mango Communications Aotearoa has announced a change in its senior structure, with Sean Brown stepping up as managing director, and group business directors Brianna Elder and Chloe Leuschke promoted to managing partners.

Augusto launches Arvida brand campaign

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AUCKLAND, Today: Augusto has created the first brand campaign for retirement home provider Arvida. Utilising a mix of playful humour and quirky visual effects, the campaign plays with the perception of ageing by showing older people as the age they see themselves.

WPP & the Lions slam Russia

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LONDON, Friday: WPP, the world’s largest advertising holding company, will be discontinuing all business activities in Russia – in line with the Cannes Lions, which has banned all Russian delegates and entries in the 2022 awards.

See you later, Agitator

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AUCKLAND, Saturday: A Weekend Herald headline writer pulls out another rock’n’roll beauty – in a story about McDonald’s quitting Russia to protest the invasion of Ukraine.