AUCKLAND, Today: We’re For Moving With The Times is the new theme of a major brand reset – headlined by a powerful tvc – for Z Energy (Z) out of Saatchi & Saatchi.
NZME secures radio rugby rights
AUCKLAND, Today: NZME has announced an exclusive arrangement with Sky Sport that will see it continue to deliver rugby radio commentary across multiple platforms.
EighyOne unleashes the All Blacks for UK campaign
WELLINGTON, Friday: UK-based Healthspan Elite, with Willis St-based agency EightyOne, has launched a co-created range of 32 sports and vitamin products that was developed with the All Blacks performance nutritionist, Kat Darry.
Stuff boosts data & insights capability with key hires
AUCKLAND, Today: Stuff has made two key appointments to its data & insights team to “strengthen its advantage as a customer-focused, insights-driven business”.
NZ creative businesses swing in behind Ukraine
AUCKLAND, Today: A team of NZ creative businesses have produced a campaign calling on the ad & media sectors to support colleagues in Eastern Europe, as the Ukrainian refugee crisis continues to grow.
Wag the Dog
AUCKLAND, Today: Colenso BBDO has crafted a Pedigree campaign to help boost the confidence and literacy of children by encouraging them to read to a dog.
The view from Kyiv
PARIS, Today: “A couple of days ago we were surprised to receive a mail from a Ukrainian agency asking about entries to the Epica Awards,” writes Epica’s Mark Tungate.
Is ad tracking over?
AUCKLAND, Thursday: “Legislation like GDPR and CCPA* has made it harder for companies to covertly collect data online, and Apple and Google have started taking a much harder line on user privacy,” according to Phantom Billstickers.
Acclaimed director joins Film Construction
AUCKLAND, Thursday: Film Construction is bringing an “exciting” new voice to the New Zealand market – Sydney-based director and photographer Michele Aboud’s work displays power, tenderness, and restraint.
