AUCKLAND, Tuesday: Independent commerce agency Multiplied is celebrating its first birthday. Founded during the covid lockdown of 2021, Multiplied was formed to bridge what the agency sees as a void that exists between the retail activation and brand-building ends of the advertising spectrum.

AUCKLAND, Tuesday: Finalists for the 2022 Outstanding Radio Creative Awards (ORCA) have been announced and voting has commenced for the People’s Choice Award.

QUEENSTOWN, Today: Leading Queenstown creative content & production agency Shotover has announced the launch of an Auckland branch.

MELBOURNE, Today: Leading global gym brand Snap Fitness, part of the Lift Brands AU group, has launched a request for proposal to support its vision for centralised digital services (paid media) to service and support the Snap Fitness network. The company is looking to appoint one vendor in Australia and one vendor in New Zealand.

LONDON, Tuesday: Facebook might have lost its charm among younger generations, but, it continues to be the most popular social media platform in the United States, according to Augusta Free Press. YouTube is in the second spot.

AUCKLAND, Tuesday:JCDecaux New Zealand has released the results of its latest IRIS audience research, which reveals consumers are scrutinising FMCG spend as the cost of living rises and household budgets are put under pressure.

CHRISTCHURCH, Today: AU-based digital advertising network TotallyAwesome has unveiled the New Zealand, Australia and APAC launch of TotallyPlay, a gaming platform that enables brands and advertisers to connect with the region’s estimated 450+ million gamers aged under 18 without the need for third-party online data.

AUCKLAND, Today: UTTR (Up & to the Right), a leading marketing agency for international startups, has appointed Toronto-based Aucklander Silvia Kusic as general manager.

AUCKLAND, Today: Omnicon media agency Hearts & Science NZ (based in Freemans Bay) has won a pitch for aged care provider Oceania. The incumbent, Young & Shand, retained the creative side of the business.