Marketing? Why?

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AUCKLAND, Yesterday: “The whole point of marketing is explaining to a consumer why a product is worth paying more for,” writes Paul Catmur in his latest Herald on Sunday column.

Turning brands into beacons

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HAMILTON, Friday: Designwell Studio last night launched (at their studio in Hamilton) a sister brand, Daymark – a strategic branding studio “obsessed with creating unforgettable identities”.

One Plus One adds Two

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AUCKLAND, Today: Independent Parnell agency One Plus One Communications has this month welcomed two new hires to its team. Magenta Boyd and Elysha Taylor have joined the consultancy.