BUSAN, South Korea, Tuesday: MAD Stars international ad festival has named 12 NZ agencies as 2022 finalists – from 1745 entries.

AUCKLAND, Tuesday: DDB Group relationship agency Track Aotearoa has commissioned an international study into personalisation that finds many companies are falling short by failing to deliver consistent, personalised brand experiences across all channels.

AUCKLAND, Tuesday: Westhaven creative production & events agency MetroEXP has helped Diocesan School for Girls launch its new website.

BUSAN, South Korea, Tuesday: Programme director Kate Humphries reports: “In the past two weeks, MDS AdSchool’s creative advertising students have not only had a fantastic haul at AdStars, with 33 ideas shortlisted in the non-professional category; they’ve also had two finalists make the cut ahead of final judging of the Student Orcas; and have been awarded 1 Yellow Pencil, 1 Graphite Pencil and 2 Wood Pencils at this year’s D&AD New Blood Award Show.

AUCKLAND, Today: Ogilvy NZ has won a pitch for fast-growing NZ e-commerce platform TheMarket. Ogilvy NZ now becomes TheMarket’s agency for strategy, creative and brand work.

AUCKLAND, Sunday: “Founded in 1948, but most popular in the 1960s and 70s, the New Zealand Crown Lynn pottery brand is interwoven into our history,” writes Shanti Mathias in yesterday’s The Spinoff Weekend e-newsletter (scroll down for the link).

AUCKLAND, Today: “As Abraham Lincoln said, ‘better to remain silent and to be thought a fool, than to speak and remove all doubt’.”