Visceral Sense

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AUCKLAND, Wednesday: Northcote Point-based shop Rise & Shine PR has won a pitch to be appointed NZ PR agency for leading Australian personal and home fragrance brand Glasshouse.

A Manifesto for Mediocrity

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By Paul Catmur*


“I know of no one more qualified to write about mediocrity.” – Sir John Hegarty


Now that I spend most of my time out of the industry, I have considerable time for reflection on what is laughingly referred to as a career. After many walks along the beach throwing sticks for my pet four-legged fish I am coming to the heretical conclusion that many Creatives in advertising would be better off if they stopped trying to be brilliant and instead concentrated on making the most of being mediocre.

New senior strategist at True

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AUCKLAND, Today: Grey Lynn creative indie True has appointed Harry Taylor to the role of senior strategist, effective immediately. True strategy director Ruth Blair said: “Harry is a perfect fit for True as he embodies the agency’s philosophy of helping brands to contribute to our culture in a positive way.

NZ ad market recovery hiccup

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SYDNEY, Wednesday: New Zealand’s media agency market experienced a pause in its advertising recovery in January, reporting a slight decline in advertising expenditure after two months of growth, according to the latest report from Standard Media Index AUNZ.

About time

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AUCKLAND, Today: The final deadline for the 2021 Beacons Awards is upon us – the closing gong sounds at 5pm this Friday 5 March.

One more week

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AUCKLAND, Tuesday: Due to the lockdowns, the closing date for entries for the 2021 NZ Radio Awards has been extended for a second time. This time for a full week.

Facebook code for NZ?

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AUCKLAND, Monday: Stuff ceo Sinead Boucher has called on the New Zealand government to follow Australia’s lead and impose a news code on US tech giants, according to reporter Daniel Dunkley, writing for indie online news site BusinessDesk.