AUCKLAND, Today: Yellow New Zealand has a new ceo, new offices in Auckland CBD – and the first high-profile marketing campaign in over 10 years.
Looking in the mirror: How the comms industry needs to #ChoosetoChallenge* itself about gender equality (Updated)
By Carolyn Kerr
AUCKLAND, Monday: The communications industry covers a diverse range of disciplines and would like to consider itself inclusive and reflective of society.MediaWorks board enlists 2 indies
AUCKLAND, Monday: MediaWorks has appointed Louise Bond and Nagaja Sanatkumar to its board as independent directors.
Postscript
AUCKLAND, Today: FCB executive assistant Lizzie Dean writes: “Dear Ed – Thanks for publishing the FENZ piece Firefighters Don’t Like Fire Movies yesterday. Would it be possible to include the warning screen and press ads as well, as they’re really important to the campaign?”
It’s time to drop the Motherhood Penalty
AUCKLAND, Today: Saatchi & Saatchi and Global Women New Zealand have released their 2021 campaign for International Women’s Day (today!), highlighting the ‘Motherhood Penalty’ and the startling fact that on average, mothers earn 12.5% less than fathers of the same age and education over the course of their career.
FCB & TVNZ fight fires
AUCKLAND, Today: FCB has partnered with Fire & Emergency NZ to produce Firefighters Don’t Like Fire Movies – a project aimed at pointing out the importance of smoke alarms..
Events distorted Mag data
AUCKLAND, Today: The NZ magazine sector found plenty to cheer about in the latest Nielsen magazine toplines – despite rough year-on-year results for many top titles.
Mango/Accor campaign earns Beehive show
WELLINGTON, Today: Mango Aotearoa has helped put client Accor Hotels’ Covid isolation measures on NZ’s governance map – with an brand initiative on display in Parliament.
Why Catmur missed the point. Brilliantly
AUCKLAND, Today: Hunch’s Michael Goldthorpe writes: I’ve just read Paul Catmur’s poem to mediocrity. It’s great. Whimsical, insightful, apposite and fun.
Newspapers soar, Mags plummet
AUCKLAND, Today: Readership numbers for every NZ daily newspaper rose exponentially in 2020, according to the latest Nielsen toplines. This is in stark contrast to the magazines sector, where many titles experienced scary falls.
