AUCKLAND, Today: Magazine campaign planning can involve plenty of tabs, rate cards and spreadsheet wrangling. The Magazine Publishers Association is hoping to tidy that up with a new AI-powered planning tool. Available... Read More
AUCKLAND, Today: A sideline usually exists to keep spectators out of play. 2degrees and TBWA\New Zealand have given it another job: reminding adults what girls actually want to hear. The SupportHER Line... Read More
O&M has appointed Anne Boothroyd as creative group head, partnering with the agency's other creative group head Darran Wong Kam. Read More
Last month, just two days before the receivers swept unannounced into AdMedia owner Mediaweb, editor David Gapes and designer Chris Grimstone inked a deal completing their purchase of a significant AdMedia database. Read More