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Leading the way: Melanie Spencer named only Kiwi among regional winners
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Seven shots at glory: Special dominates B&T shortlist
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MPA takes the spreadsheet pain out of magazine planning
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AUCKLAND, Today: Ravi Sharma has two homes and one rather awkward cricket dilemma. With India taking on the BLACKCAPS, which side does ANZ's much-loved advertising character actually support? TBWA\New Zealand has put... Read More
AUCKLAND, Today: After years helping brands find their place in sport and culture, Stefani Chinn is returning to Australia to take the reins of Bastion’s Experience team. Chinn joins as General Manager,... Read More
Sky Television is partnering with text streaming technology Spritz, and is working with DDB to share the new experience with Kiwis. Read More
A ‘UFO’ spotted flying over Auckland skies last week was part of an out-there campaign to announce the arrival of online energy retailer Energy Online into the market. And the timing played... Read More
Why do consumers pay a premium price for a brand? Colmar Brunton’s latest Thought Leadership release points to the answer: They pay a premium price (says the release) because they find the... Read More
Leading sports brand Powerade is kicking off its latest campaign – born from the new brand slogan “Performance Is Everything” – with the launch of a new TVC featuring the All Blacks... Read More
Y&R and Schick have taken a sharp blade to the re-emerging trend to excessive facial hair, in a new outdoor campaign. Read More
Fairfax Media’s online and mobile news site Stuff.co.nz has launched its first big campaign of the year – and the media is all about print. Read More
Most newspaper and magazine titles dropped in the magazine and newspaper audits and receivership figures, released Friday by the Audit Bureau of Circulations and Nielsen Media. Read More
NZ agencies tasted success at the Asian Marketing Effectiveness & Strategy Awards, held in Singapore on Friday night, with five Golds, five Silvers, three Bronzes and nine Shortlist places. Read More
