Quantum Jump automates Universal Homes

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AUCKLAND, Today: The complexity of implementing joined up communication programmes through marketing automation platforms is not for the faint hearted. Universal Homes turned to Quantum Jump to help create customer journeys and creative templates for a wide range of customer experiences.

Cliché clampdown

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AUCKLAND, Today: Federation’s new recruitment campaign for Massey University breaks the sector’s advertising genre of ‘skyward-looking’ students. The campaign launches with a new creative platform “anchored with a fresh, unpolished authenticity”.

Sweet as!

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AUCKLAND, Today: Humour and Connection to Nature are the two lead characteristics demonstrating ‘Kiwiness’ according to new research launched this morning. The Kiwi Codes research, by leading independent research and insights agency TRA, asked a representative sample of over 4000 New Zealanders about their attitudes to themselves, businesses, and brands post-pandemic.

Showtime!

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AUCKLAND, Today: The Comms Council has issued the entry call for the Axis Awards 2022. The Axis theme next year is A Kind of Magic. “This is the call to conjure up yours,” says ceo Paul Head.

Capital Investment

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AUCKLAND, Today: Special – the New Zealand-founded global advertising group with offices in Auckland, Sydney, Melbourne and Los Angeles – has announced its next office will be a little closer to home.

An ad school show for CDs who hate schmoozing

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AUCKLAND, Thursday: In a somewhat fitting end to the year, one AUT Ad School student received a positive result for Covid-19 as she was putting the finishing touches on her portfolio. “And while her symptoms haven’t been pleasant, she is fully vaccinated and has created a book to be proud of,” says tutor Matt Halliday.

Make it or fake it!

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AUCKLAND, Thursday: DDB Aotearoa NZ has produced a new New World campaign, focused on giving Kiwis a bright Christmas by taking pressure out of the festive season and helping them to win in the kitchen.