AUCKLAND, Today: DDB and McDonald’s have truly broken new ground with their latest tvc, which features a series of heart-warming scenarios between a mother and her growing son, and his grandmother.
Stuff goes bold with new brand
AUCKLAND, Today: Stuff has unveiled a new brand identity to reflect the future direction of the company, grounded in the idea of Follow No One. The launch campaign goes live today.
MediaWorks launches new digital OOH sites
WELLINGTON, Today: MediaWorks has established two new digital out-of-home sites in central Wellington. They went live this morning.
Classic OOH eyes another ‘golden age’
TORONTO, Saturday: Striking the right balance between classic (traditional) out of home and “all-conquering digital” is one of the keys to sector growth for the medium, World Out of Home Organisation president Tom Goddard told 400 delegates at WOO’s global congress in Ontario.
ANZ updated
AUCKLAND, Friday: TBWA\ has produced a new chapter of the ANZ KiwiSaver family drama We do How platform, with a 30” hero tvc (featuring a home-rebuild of a classic Lee Enfield motorcycle).
Proximity’s Nick McFarlane & Sir John Kirwan release 1987 Rugby World Cup digital artwork
AUCKLAND, Friday: Sir John Kirwan and Proximity director of design Nik McFarlane are releasing a digital artwork (non-fungible token/NFT), inspired by the All Black great’s famous try against Italy in the 1987 Rugby World Cup.
Changing of the guard at NBR
AUCKLAND, Today: After taking on the editorial leadership of the National Business Review on a temporary basis three years ago, co-editors Tim Hunter and Fiona Rotherham announced that Hamish McNicol and Calida Stuart-Menteath will take over as co-editors next week.
Shortland St numbers down
AUCKLAND, Today: The doctors and nurses on Shortland Street have survived serial killers, viral outbreaks and volcanoes over the show’s 30-year existence, but the biggest threat they face lies in the current chaos of the media industry, writes Damien Venuto in this morning’s NZ Herald.
dentsu NZ cleans up its act

AUCKLAND, Thursday: dentsu Aotearoa has taken a big step – without the footprint – towards Net Zero, after working with its CXM business Davanti to implement a framework for measuring its carbon impact.
Magazine engagement hits a new high

AUCKLAND, Thursday: Magazine readers are spending an average of three hours and one minute reading their favourite titles, according to a report out of Nielsen. This is up significantly from 2 hrs 11 mins in their 2021 survey results.






