Today We Rise

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NEW YORK, Today: Ogilvy USA moved fast to produce a simple and powerful ad – edited from raw footage shot around yesterday’s Biden inauguration – for Girl Up, a gender equality outfit from the United Nations Foundation.

Women & Advertising

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AUCKLAND, Today: The Marketing Association has engaged three prominent ad execs and a radio DJ to present its timely Women in Marketing event next month, which aims to “showcase the stories, talent, and insights of the women (and men) in our industry, while also discussing how to best engage women as a target audience”.

Tracta taps 2

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NAPIER, Wednesday: A year of growth for specialist Hawkes Bay-based agribusiness agency Tracta has resulted in two appointments to its leadership team. 

Cool Runnings

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AUCKLAND, Today: JCDecaux New Zealand is preparing to launch a digital panel of “Olympic proportions”, offering advertisers access to the large volume of audiences travelling from Auckland’s CBD through Parnell and into Newmarket.

Digital tech for rich media

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AUCKLAND, Today: Discovery NZ’s BigAds reckons it’s shaking up the digital advertising world with its newly launched fully automated self-service creative ad builder and scheduler platform.