AUCKLAND, Today: State-owned commercially funded broadcaster TVNZ has become the first brand to run a roadside programmatic campaign across JCDecaux NZ’s roadside digital large format network.
Globox marketing takes a leap
HAMILTON, Today: The Waikato-based Globox digital out-of-home network has promoted digital marketing director Kelly Walsh to marketing director.
The Warehouse and TBWA celebrate the small spenders
AUCKLAND, Monday: TBWA\NZ and The Warehouse have launched a new value platform Hey, Small Spender. It revisits Where Everyone Gets a Bargain through the lens of celebrating small spenders, “who love the feeling of finding stylish, great quality products at a fraction of the cost”.
Fruitful partnership
AUCKLAND, Friday: The team at snack-sized apple company Rockit nabbed nine gongs at the Axis Awards, including one Gold.
Axis hat-trick for DDB Group
AUCKLAND, Friday: For the third year running, DDB Group Aotearoa was awarded the Agency of the Year title at the 2022 Axis Awards.
Today FM hits the airwaves
AUCKLAND, Today: MediaWorks this morning launched its much vaunted new talk station, Today FM, challenging market leader Newstalk ZB – and RNZ’s more centrist listener base – with a new 30sec tvc, which aired for the first time last night.
Saatchi & Global Women won Grand Axis and Grand Prix
AUCKLAND, Friday: Saatchi & Saatchi and Global Women won both the Grand Axis and the Grand Prix for TV, Cinema or Online as well as the Special Award for Diversity & Inclusion for International Women’s Day Career Limiting campaign at Axis 2022.
EightyOne promotes 2
WELLINGTON, Friday: Indie shop EightyOne has announced two internal promotions – Penny Hobbs (ex CSM London) to the role of head of client service, and Brendan Sturrock (ex Ogilvy UK) to head of strategy.
Finishing School
AUCKLAND, Friday: Bella Rakete and Sam Taunton Clarke took out the Google Student Axis Award last night for Breast Cancer Captcha.
Puhimoana Ariki Collective selected for National Bowel Screening Campaign
ROTORUA, Friday: The Ministry of Health has appointed Maori & Pacific-owned and led advertising and creative collective Puhimoana Ariki to develop and deliver the National Bowel Screening Programme campaign.
