AU TV ad revenue up 20% to A$4.1 billion

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SYDNEY, Today: The total Australian TV advertising market (including metropolitan free-to-air, regional free-to-air, subscription TV and broadcaster BVOD video-on-demand recorded combined revenue of A$4.1 billion (NZ4.5b) for the year to December 2021, up 19.9%.

Spinoff spinoff

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AUCKLAND, Today: Online news service The Spinoff, with the guidance of Daylight Creative, has launched Aotearoa Published Daily – the first brand campaign in its seven-year history.

Ogilvy boosts leadership team

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AUCKLAND, Today: Ogilvy NZ has boosted its leadership team with two new hires following new business wins. Kristal Knight, previously creative director at Saatchi & Saatchi, has joined Ogilvy as executive creative director, and Nick Salter, previously group strategy director at Special Group NZ, is Ogilvy’s new head of strategy.

Valentine’s Day vs the Super Bowl

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AUCKLAND, Sunday: “Curiously, the ads which punctuate the stop-start nature of American football have become nearly as popular as the Super Bowl itself,” writes Herald on Sunday business columnist Paul Catmur, in yesterday’s edition.