Circle of Friends

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AUCKLAND, Friday: Colenso, PHD Media, NZME and Skinny have taken an innovative approach to content sponsorship with a new integrated content model, called Friendship, launched by The Hits Breakfast hosts Jono Pryor & Ben Boyce. (Scroll down for a combined credits list.)

The Big Apple

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AUCKLAND, Today: Auckland University Press is about to release the first substantial book, Billy Apple: Life/Work, by Christina Barton, on the career of pop (and advertising) artist Billy Apple.

The Wright Stuff

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AUCKLAND, Today: Unilever has appointed Wright Comms to handle the PR for its consumer and corporate portfolio, following a competitive pitch. The incumbent was Acumen.

Rolls Rocks

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LONDON, Thursday: Rolls-Royce has unveiled a digital-friendly identity, carefully created by the Pentagram agency (London & New York). The luxury car brand has brought a refined version of its Spirit of Ecstasy emblem to the forefront of its new visual identity, complete with abstract visualisations and a tweaked wordmark.

Covid Corp taps Authority PR (Updated)

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AUCKLAND, Thursday: Authority PR has forged a strategic relationship with NZ’s Covid-19 Vaccine Corporation. CVC ceo Dr Robert Feldman said: “We propose a unique approach to the development of a vaccine utilising New Zealand biobead technology.

Philandering Feline

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AUCKLAND, Today: No-one knows the comings and goings of a street like your local NZ Post courier. So FCB has created Three Timing Trixie, a brand spot that tells the tale of a philandering feline getting around multiple homes to maximise her mealtimes.