AUCKLAND, Today: Special NZ was named New Zealand Agency of the Year at the B&T Awards in Sydney on Friday night. The agency also shared several significant awards with Special Australia.
Department of the Prime Minister turns to Daylight Creative
WELLINGTON, Friday: The Department of the Prime Minister & Cabinet has partnered with The Spinoff’s Daylight Creative to develop a content series to unpack the dense science of the Covid-19 vaccine.
Animal crackers
AUCKLAND, Sunday: “Why use animals in advertisements?” wonders Herald on Sunday business columnist Paul Catmur – at his dry best – in yesterday’s edition.
Kia Ora, Bastion Shine
AUCKLAND, Today: NZ independent agency Shine has signed a partnership with Australian independent agency group Bastion. The deal means Bastion will take a majority stake in Shine, and all existing Shine owners remain shareholders and will continue to run the agency.
Contagion pops cork on new Villa Maria brand campaign
AUCKLAND, Today: Villa Maria is rolling out a new brand campaign, Perfect Moments, via their indie creative & media agency, Contagion. The campaign brings to life Villa Maria’s all-new global brand platform, Made for the moment. Made from New Zealand.
Special PR signs Sarah Prigg & Duncan Killick
AUCKLAND, Today: Special PR – recently established by Special Group in its downtown office – has appointed Sarah Prigg as an account director and Duncan Killick as a senior PR manager.
Game On!
AUCKLAND, Today: Adtech business Scroll Media has formalised a partnership deal with Paris-based global games platform Gameloft to help advertisers reach gamer audiences. The two companies have been working together for some time with Scroll providing local sales resources and expertise.
Planning doyen Lucinda Sherborne departs DDB to set up strategy consultancy
AUCKLAND, Today: Respected NZ strategist Lucinda Sherborne has departed DDB Aotearoa NZ after nearly 15 years to establish her own strategic consultancy business.
Special Edition
AUCKLAND, Thursday: Special led a high-performing New Zealand agency contingent with nine finalists across the Campaign Asia Agency of the Year categories, including New Zealand NZ Agency of the Year (which they won last year). Motion Sickness scored four finalists, Socialites & DDB collected two each and TBWA\ scored one finalist.
Clio names 2 Kiwi jurors
AUCKLAND, Today: Run agency co-founder/CCO, Raymond Otene McKay (Ngaati Mahuta, Ngāti Rongomaiwahine, Ngāti Porou and Ngāti Pūkeko) is one of two Kiwis appointed to the jury for the Clio Awards 2022.
