Cookie Time

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AUCKLAND, Today: Dentsu New Zealand has published the first global in-depth review of a cookieless future, in the wake of recent Google cookie-free announcements and timelines.

Brand New

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AUCKLAND, Thursday: Newton-based creative indie Motion Sickness has designed a brand identity for the Ministry for Ethnic Communities, an outfit that represents over 1 million people in Aotearoa.

Lumo adds big screen, hires 2 senior staff

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AUCKLAND, Today: Lumo Digital Outdoor has promoted two senior staff , and added its 30th large-format LED Screen to its national portfolio. Effective immediately, Hamish Smith has been promoted to chief marketing officer and Jack Plowright to general manager programmatic DOOH.

Expect the Unexpected

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AUCKLAND, Today: Online insurance platform LifeDirect has appointed Pitchblack Partners as its lead brand and retail agency. There was no pitch, and no permanent incumbent.

MSL NZ wins Durex; makes senior hires

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AUCKLAND, Wednesday: MSL New Zealand has won two key new clients – equality advocator Global Women, and sexual health product provider Durex. Global Women’s incumbent agency was Anthem, while MSL is the first agency of record for Durex in this market.

The doggie bag that feeds the hungry

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AUCKLAND, Tuesday: Everybody Eats has enlisted DDB Aotearoa to encourage diners to ‘pay’ for their leftovers, as the not-for-profit organisation launches Goodie Box – its latest fundraising initiative to help tackle unnecessary food waste.