AUCKLAND, Thursday: Following the success of last year’s Google Rethink The Mix campaign, the brand is inviting marketers to Rethink the Line, via a sharp, simple campaign created by Sydney agency The Hallway.
Laura Maxwell steps down, Carolyn Luey steps up
AUCKLAND, Today: NZME has unveiled two changes to its leadership team with chief digital officer Laura Maxwell resigning from the business and Carolyn Luey returning to NZME in a newly created role of chief digital & publishing officer.
Bank Holiday
AUCKLAND, Thursday: Westpac, in partnership with DDB Aotearoa, has launched a new brand platform, Together Greater – its first in five years.
Spinoff’s Daylight Creative signs Charlie Godinet
AUCKLAND, Thursday: NZ content studio Daylight Creative – a division of digital publisher Spinoff Group – has appointed Colenso BBDO art director Charlie Godinet as creative director.
APAC growth
SYDNEY, Today: Kargo, a leader in mobile-first advertising, has announced several major growth milestones across the APAC region for the first half of 2021, more than doubling H1 revenue year-over-year with 115% growth.
The Big Bang
AUCKLAND, Today: Val Morgan is celebrating the biggest adspend growth of all media, with the recent Standard Media Index report recording a 549% increase on STLY (same time last year!).
Check Mates
AUCKLAND, Wednesday: Auckland brand & design indie Mates has created a campaign launching the Six60-backed new social marketplace app, Sidehustle, rolling out across media, digital, and out of home.
Wendy Thompson shortlisted for EY Enterpreneur Award
AUCKLAND, Wednesday: Socialites founder/ceo Wendy Thompson has been named a finalist in the 2021 New Zealand EY Entrepreneur of the Year Awards.
Sling & Stone wins electric bike biz
TAURANGA, Today:, UBCO Bikes, which describes itself as a Global leader in utility electric vehicles for recreation and commercial delivery” has appointed Sling & Stone as its global agency.
Lens taps Nikhil Elayat
AUCKLAND, Tuesday: Lens Technology & Analytics has appointed Nikhil Elayat to business director to fast-track growth opportunities nationally and internationally.
