Postscript

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AUCKLAND, Today: FCB executive assistant Lizzie Dean writes: “Dear Ed – Thanks for publishing the FENZ piece Firefighters Don’t Like Fire Movies yesterday. Would it be possible to include the warning screen and press ads as well, as they’re really important to the campaign?”

It’s time to drop the Motherhood Penalty

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AUCKLAND, Today: Saatchi & Saatchi and Global Women New Zealand have released their 2021 campaign for International Women’s Day (today!), highlighting the ‘Motherhood Penalty’ and the startling fact that on average, mothers earn 12.5% less than fathers of the same age and education over the course of their career. 

Newspapers soar, Mags plummet

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AUCKLAND, Today: Readership numbers for every NZ daily newspaper rose exponentially in 2020, according to the latest Nielsen toplines. This is in stark contrast to the magazines sector, where many titles experienced scary falls.

Promoted!

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AUKLAND, Thursday: Digital ad-tech outfit Big Ads (formerly Big Mobile) has promoted James Cartwright to run its New Zealand operations,from Auckland.

Strategic hire

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AUCKLAND, Today: Dentsu has today announced the appointment of Dan Bye as managing director – group strategy for New Zealand, responsible for growing the strategic offering for dentsu across NZ, and leading a multi-disciplinary team of strategists across channel and creative capability.